Consumer Product Events

Like a trade show, but instead of products and buyers, it’s for products and press only.

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Products/Services:

  • Media Salons

    One 6-foot table with linens
    Signage
    Inclusion in a press release serviced to over 1500 consumer product
    reporters in your industry, and on PRNewsWire
    Personal introductions to reporters on site
    Sampling of your product to all reporters at the event
    The press list
    Bdirect (WalMart, Target, Costco, Sams Club and uber Amazon optiimzers)
    CNN Underscored
    JOH (distributor to top grocery chains in US)
    Photos that can be used for any marketing purposes
    Publicity angle consultation
    Consultation on the list
    Breakfast/Lunch

    $4250 buy now!
  • Goody Bag Product Sample + Press List

    Sampling of your product to the reporters who attend our media introduction salons. Requires 20 pieces of product, each piece must have a press release attached to it in order for the press to have a context of how to report. Also, products in the goody bags must be an actual product (not a brochure or press kit); either the product you wish to publicize itself (sample or normal size), or a premium that conveys the attributes of the product. No paper-only contributions can be included in the Goody Bag.

    The press are interested in your products and your company and will only throw away paper. Note: a properly written press release MUST BE attached to each product so that reporters have the context they require to report about your product. If you do not have a press release already written, we are happy to write it for you. .

    These are the lists that are generated from our media introduction events. They are very specific lists of reporters who need products at a certain time of the year. The number ranges from 55-120 names per list.

    $1750 buy now!
  • Goody Bag Sponsorship + Sample

    (4 weeks required for drafting and production)

    Exhibitors may have their logo and branding
    on the goody bags that go to the reporter guests.
    We just need their logo art and we do the printing.
    They can put whatever product and marketing they would like in side

    $1200 buy now!
  • Press List Only

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    $1000 buy now!
  • Press Release

    Drafting of one press release carefully engineered on the #1 most newsworthy aspect of your product / company

    $750 buy now!
  • Freelance Publicist (20 hours)

    If an exhibitor cannot attend the event in person, they can hire one of our seasoned publicists. They will:

    - Man the table
    - Pitch the press about your brand
    - Take notes about conversation
    - Provide (20) hours of follow-up after the event to provide placement for you.

    Training:
    15 mins on the phone is all it takes. They know what is newsworthy to pitch to the press about your brand.

    $2000 buy now!
  • Direct Access

    A virtual version of our events --- a customized press list created just for one business, which includes:

    - One hour consult with Alyson Dutch
    - Excel list of 30 customized contacts and
    - Delivery of client’s products directly to 30 hand-selected reporters’ desks.
    - The list

    $995 buy now!

Sponsorships:

  • Branding on Goody Bag

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    $1500.00 buy now!
  • Eye Level

    Event signage in room and check-in area
    - Two (2) 6 x 3 vinyl banners
    - Three (3) 6’ pop up standing signs
    - Logo on all venue directional signage
    Title sponsor placement in press release (1500 reporters)
    Logo on four (4) event HTML email blasts (30,000)
    Control of full room décor (costs not included)
    Logo on goody bags that go to the attending press (75)
    Front placement double table exhibition space (20 x 20)
    The press list

    $14895.00 buy now!
  • Middle Shelf

    Event signage in room and check-in area
    - Two (2) 6 x 3 vinyl banners
    - Three (3) 6’ pop up standing signs
    Co-Sponsor placement in press release (1500 reporters)
    Logo on four (4) event HTML email blasts (30000)
    Logo on all venue directional signage
    The Press list

    $10850.00 buy now!
  • Influencer Desk Deliveries (Top 20 lists)

    Mailing to reporters
    Inclusion in a press release that goes on PRNewsWire and to our lists
    The list in Excel

    $849 buy now!
  • Hire A Publicist for the Day

    We’ll assign you a professional publicist who can be there during the event for you. Train them about your product on the phone – they’ll get the newsworthy aspect in a few minutes. They’ll set up your table, pitch the press who attend, take notes and report back to you on the opportunities which arise at the Consumer Product Event. You are free to hire them (at their monthly rate) to do your follow-up afterward, should you wish

    $350 buy now!