or you’ve already quit your day job and you’re looking for a marketing method that will reach a massive audience. You may have heard PR described as “free advertising,” or you deeply understand all the intricacies of marketing and know the power of a reporter’s opinion and influence. You’ve dreamt of creating a life from your vision instead of being a slave to someone else’s brainchild and it’s time to take the next step. You’re more than ready to get your phone ringing and money piling up in your bank account; after all you have a mortgage to pay and kids to put through school.