carefully positioning, writing annual reports, producing events, setting expectations, penning style guides, handling franchisors and wrangling sales meetings. Who has the time to call reporters to let them know how your company is setting trends and impacting your industry? You know that PR is the only tool that will explain what you do in a way that advertising cannot. You’ve got no budget for an agency, but if you could get your ball rolling with the press, you’d be a star in next month’s company review meeting.