Alyson Dutch | Chief Strategist, CPG Launch Maven

Alyson Dutch | Chief Strategist, CPG Launch Maven

Since she was a puppy, Dutch has been fascinated and immersed in the world of product publicity and cross-platform marketing. Thirty years later, she is a sought-after CPG launch pad specialist with a keen x-ray vision for positioning products squarely into the hearts and pocketbooks of target consumers.

As head of Malibu-based Brown + Dutch Public Relations since 1996 and do-it-yourself matchmaker for products and press, Consumer Product Events (est. 2009), Dutch is also the author of the PR Handbook for Entrepreneurs and writes about product marketing for The New Economist, Inventors Digest, Small Business Digest, and others.

She has worked with celebrities from Elton John to the Beach Boys, produced a “Plant vs. Animal Protein Challenge” clinical trial for a plant protein company with 11 UFC fighters and publicized Swatch’s new chip technology with Olympic snowboarding legends.

With Shaquille O’Neal, she launched an anti-snoring device called Zyppah and rolled out a Mediterranean diet food franchise with surfing legend Kelly Slater. Over the past 23 years, she’s spent her spare time as an EMT ski patroller, climbing high altitude mountains, on her bike and drinking ‘09 brunellos when she gets home.

Favorite Reads: Power vs. Force (Dr. David Hawkins), because it quantifies how every act, thought and choice we make adds to a permanent mosaic in the universe. The Way of the Superior Man (David Deida) because it shows us the unstoppable forces of ying and yang why and why polarity brings happiness in relationship.

Lastly, Ralph Waldo Emerson’s On Self Reliance essay – because it taught me true responsibility (and it’s insanely poetic).

Most Memorable Childhood Products: Velveeta! Lemonheads, Grape flavored Kool-Aid,

If You Invented a Product What Would it Be? Something OEM or private label, hands down.

Most Cherished News Story of All Time? Nelson Mandela being released from jail (and having the honor of working in South Africa with the Mandela family and Hollywood during the fall of apartheid). And, of course, every story we’ve ever placed for our clients.